Todd Snyder for
Woolrich Black Label
Spring/Summer '25 collection
The second chapter of Woolrich Black Label, envisioned by the creative direction of Todd Snyder, redefines the boundary between outdoor and luxury. Inspired by the raw beauty of the Pacific Northwest, this collection merges technical innovation with a refined aesthetic – where fishing jackets meet precision tailoring, and trekking shorts blend seamlessly into cityscapes. Designed for those who move between landscapes, it’s a fresh take on rugged elegance, built for foggy mornings, sun-drenched afternoons, and crisp evening air. This is outdoor gear, reimagined for a modern, elevated life.
This season, the collection channels the spirit of the Sportsman’s Lodge. More than just a place, it’s a state of mind – an escape where nature and luxury converge. Classic outdoor silhouettes are elevated with unexpected fabrications: workwear-inspired pieces in a cotton-linen blend, foul-weather gear in high-performance Ripstop nylon, and convertible designs that adapt to shifting temperatures. The palette also plays with contrasts – military greens and earth tones ground the collection, while vibrant citron yellows and fire oranges bring a dynamic energy. Whether navigating city streets or remote trails, these pieces are designed for movement, versatility, and unmistakable style.
Discover the collection
The Creative Director
Todd Snyder, creative director of Woolrich Black Label, is an American fashion designer based in New York City and the Founder and Executive Vice President of Todd Snyder New York.
Since launching his eponymous label in 2011, he has redefined how modern Americans can present themselves to the world in stylish, unexpected ways. From luxurious takes on essential items to bespoke tailoring, Todd’s creations show that good style can be attainable and even playful. In addition to his own line, Todd Snyder is a trusted partner to iconic American brands. He has created collaborations with L.L.Bean, Champion, Converse, Timex and New Balance.
Prior to launching his own label, Todd held leading roles at Polo Ralph Lauren, The Gap, and J.Crew. He has also been recognized twice by the Council of Fashion Designers of America as a Menswear Designer of the Year nominee and a CFDA/Vogue Fashion Fund finalist.
